Actress, model and television presenter Lily Cole is now adding brand ambassador to her lengthy CV.
In what marks their first ever collaboration, The Body Shop has chosen the redhead to be spokesperson for their upcoming advertising campaign Beauty With Heart.
Set to launch from May 15 with the tag line: “Look good, feel good and do good”, the movement aims to inspire individuals and expand the boundaries of beauty.
“I have long been an advocate of the potential of using business and consumer power to cause positive change,” Lily said.
“The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”
The Cambridge graduate will also front the Cruelty Free Make-Up collection, which will provide beauty product favourites that adhere to the brand’s firm policy against animal testing.