They can make your eyes appear larger, brighter and all the more alluring, so making the most of your eyelashes is an essential come Valentine's Day.
But what if you could ditch the curlers and coatings of mascara for a fuss-free date look?
It may sound too good to be true, but Littlest things singer Lily Cooper showed the secret behind her not-so-little lashes on Twitter, revealing that individual semi-permanent extensions are the way forward.
The former Miss Lily Allen is hardly ever spotted without her statement flicker of liner, the cat-eyed look that goes hand in hand with a phenomenal pair of upper lashes.
Posting to her friends and followers a new pampered and makeup-free eye, the singer's lashes looked thick and flawless. Crediting her beauticians "@perfectlashes [who] just did my extensions", the mum-of-two also announced on the social media site that the result was "literally life changing".
The pinnacle of luxury lash extensions, Perfect Eyelashes, is home to the most skilled eyelash experts, technicians and eyelash treatments and are highly sought after by many A-listers such as Lily.
Applied directly to each of your individual natural lashes one at a time, these lightweight extensions create a natural, feminine and bright eyed look without the need for mascara.
Safe to use during all activities – even showering, swimming and sleeping – you can, of course, choose to carry on wearing makeup as per usual without affecting the product's durability. But the beauty of using semi-permanent lashes is in the ease of the aftercare – so all you need to do is soak up the compliments over your new look.
Not only a speedy make-up solution in the morning, its weightlessness and luxurious texture are also great for those of us with weaker lashes looking to achieve a natural and elegant look, often made more difficult with at-home stick-on lashes.
And they can last for up to two whole months! Falling away with the natural cycles of your own lashes renewing themselves, extensions can be topped up anytime between 3-6 weeks after initial application.