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Cara Delevingne showcases YSL's Baby Doll Mascara in new video

08 MAY 2013

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At the beginning of the year model of the moment, Cara Delevingne, tweeted a hint that she would become the new face of Yves Saint Laurent beauty.

"Just finished my last day shooting @ysl cosmetics! Feeling like a baby doll!" wrote the model in the cryptic message.

Now, just five months later a teaser video of Cara's campaign has been released ahead of the launch in mid-may. The London-born model plays out a sophisticated scene in which she advertises YSL's newest Baby Doll make-up collection, featuring a volumising mascara which carries the motto "more than a mascara, an attitude."

 

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The teaser shows Cara, 20, bring a youthful touch to the brand's Baby Doll range as she playfully gets ready for a party while plumping up her eyelashes with the brand new wand. Previous faces of the YSL beauty include Jessica Chastain and British actress Emily Blunt, who also embody the brand's sophisticated style.

Set up with black and white shots interposed with more vibrant colour-filled scenes in the advert, Cara Delevingne certainly gives the actresses a run for their money as she poses to perfection in the super glamorous new video.

The blonde beauty wears her hair in several ways throughout the short shoot. Cara's hairstyles change from being tied into a chic, low ponytail which suits the lace LBD she wears at the beginning of the video to a towering, sophisticated quiff as the model changes into a fitted black suit.

While Cara plays out these personalities, the one thing that remains static is the reliability of the mascara. Also wearing a fuchsia pink lipstick that matches the inscription on the Baby Doll mascara, Cara carries of YSL's latest look to perfection.

The long-awaited collection hits beauty counters on 22nd May and includes a selection of eyeliners, nail varnishes and lipstains in addition to the high volume mascara.

Click on the video below to view Cara Delevingne's campain for Yves Saint Laurent beauty.

 

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