It's something that could explain a rather unusual occurrence at branches of Superdrug. The stores have been inundated with men desperately searching for Falcon, a macho-smelling hairspray marketed directly at men that has been discontinued by manufacturer Procter & Gamble.
With a dedicated group of fans, Falcon was selling 4,000 bottles a week through Superdrug. And as stocks dwindle, the chain is experiencing a run on Cossack, the only alternative for those bereft, bouffant-haired boys, with the result that it has now been listed as out of stock in the majority of stores.
Dave Scrimshaw, men's grooming buyer at Superdrug, said: "Falcon was one of our most popular products on the men's stand and when P&G decided to delist we ordered additional stocks of Cossack - but we've been overwhelmed. We think men are stockpiling the last bottles of Falcon and all the bottles of Cossack they can get their hands on as they don't want to be without their essential styling products. At present 'Operation Manspray' will see stock resumed to all stores by the end of this month."
Meantime, if you see a man looking forlorn and flat-haired around the styling shelves of Superdrug, maybe give him a few pointers on the styling potential of a fine mist of Silvikrin…