And now it's one you can savour with even greater satisfaction, thanks to a couple of guys 'n gals' credit crunching deals that will leave plenty of cash for chocolates and champagne.
Guys Get Groomed
Kyoku is a new luxury skincare range for men that we've been trialling and finding effective.
And now you can try it for free when a pop-up Kyoku boutique salon comes to town in the heart of London's Mayfair from February 10-13, 2009, with bookings being taken now for a free, 40-minute facial.
The Volcanic Minerals Facial includes a deep steam followed by a scrub using Kyoku's exfoliating volcanic ash, and a neck-and-shoulder and deep cranio-facial massage using the bamboo and pea extract of the Kyoku For Men Facial Moisturiser.
A final layer of Kyoku Oil Control Lotion mattefies oily skin, with Lip Fuel to make lips extra kissable for Valentine's.
Visit www.kyokuforlove.com from now to book – it's first come, first served so get in quick.
Sisters Get Sexy
RMK makeup artists will be offering makeovers in Selfridges' beauty hall on London's Oxford Street between 10am and 8pm - 9pm Thursday - from February 12 to 14, 2009.
The focus will be on making skin look smooth with the perfect base and then creating sexy eyes, using colours from the spring/summer collection featuring romantic pinks.
There's a booking fee of £20 redeemable against purchase on the day – you'll also receive a personalised skincare trial bag - and if you spend more than £60 you can choose a free Valentine's gift of a scented candle in a gift bag or limited-edition cheek brush, each worth £15.
Call 0207 318 3538 to book.