One Direction fragrance is 'fastest-selling scent ever'
03 OCTOBER 2013
The One Direction boys have another record-breaking achievement under their belt – their fragrance Our Moment has been named by The Perfume Shop as their fastest ever selling scent.
"Our Moment has outsold any other fragrance based on first week sales alone," said Michelle D'vaz, the Marketing Manager of The Perfume Shop.
The retailer has recruited more staff to help cope with demand for the perfume. The retailer has reported that it has been selling one bottle of the perfume per minute and that deliveries to their 258 stores have tripled. They've even had to recruit more staff to cope with the demand
They also awarded the boys with the Golden Perfume Bottle Award for the record-breaking figures.
"The success of Our Moment is something One Direction are very proud of," said Faye Langworthy of Modest! Management, the agency that looks after the boyband.
"The incredible level of sales we've seen so far of Our Moment and the overwhelming feedback given by fans is a reflection of the band's involvement in every stage of its creation and their desire to make a personal and unique product for their fans."
Our Moment is on sale in the UK, the US and Australia, and is due to be available in 30 more countries in the coming months.