It’s not just money they are spending, it’s their time too. The study of 3000 women by hair care and grooming experts Remington reveals that 88 per cent of women will spend four months of their entire lifetime removing unwanted body hair with a whole range of fuzz fighters including razors, epilators and waxing.
Women said they’d be prepared to spend £712 to remove unwanted hair for life, clearly unaware of the actual cost they are paying to shave as they go. A further 2 per cent of respondents admitted they were so desperate to be hair-free they’d pay up to £10,000.
The survey also revealed that more than half (53 per cent) of British women aren’t honest with their partner about the time and effort put in to ensure they are silky smooth at all times, with one in ten stating they go out of their way to keep their partners in the dark about their depilation.
No surprise, then, that over a quarter (27 per cent) of all women aged 18-24 said that it’d be a case of ‘mane stops play’ when it came to getting intimate with a partner if they weren’t fuzz-free.
Two thirds (63 per cent) of those surveyed said that unwanted facial hair was their biggest fear, followed by legs (13 per cent) and arms (8 per cent).
Vicky Williams, marketing director at Remington, said, "Whether it’s shaving, waxing or more permanent solutions, hair removal is a cross to bear for most British women.
"Hair removal is seen as a chore but we hear from women all the time that being fuzz free is crucial to women’s confidence. The good news is that it is no longer necessary to spend such an astronomical amount in the quest to be hair free with permanent IPL** at-home solutions which offer a significant reduction in the time and money required for baby soft skin."