Yet somehow Katy Perry outdid herself with no less than 12 dazzling outfits as she fronted the popular ceremony for the second time on Thursday in Berlin.
From the demure – she began the evening in a floor-length pink Marchesa gown – to the skimpy, through to the bizarre – a pointy lingerie ensemble - the 25-year-old kept all eyes on her.
She even paid homage to her flourishing new relationship with British comic Russell Brand.
One of the changes saw her don a basque set in the colours of her man's favourite football team, West Ham United, with 'Rusty', Russell's nickname, emblazoned across her derriere.
It scored big points with the Forgetting Sarah Marshall star who wrote on his Twitter page: "Wow. Now my girlfriend has worn a West Ham basque while hosting the EMAs. What a day!"
On the music front it was a great night for Beyonce, who landed a trio of trophies.
She was named best female and picked up the best song award for Halo and best video for Single Ladies (Put a Ring on it).
"There's only one person I want to thank and that is Jay for putting a ring on it," said the 28-year-old as she dedicated the gong to her rapper husband Jay-Z.
Lady Gaga won the best new act, Eminem beat off competition from Robbie Williams to be named best male, and Green Day were named best rock act.
Winners of the best live act, U2, gave a spectacular open-air performance at the Brandenburg Gate to commemorate the fall of the Berlin Wall 20 years ago.
Click here to see more of Katy's fabulous MTV outfits.