Prince William has taken his first steps into the music promotion business. And it's all in the name of a good cause.
The second-in-line to the throne has helped launch an album of star-studded cover tracks to celebrate the 40th anniversary of Centrepoint, the homeless charity of which he is patron.
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William invited a group of special celebrity and musician guests – as well as youngsters helped by the charity - to Clarence House to take part in a photoshoot which will make up the album's front cover.
And among those present was Radio 1 DJ Sara Cox.
"The day before, I was chatting to pop princess Kylie… and today I'm seeing actual royalty in the shape of Prince William," the mum-of-three told HELLO! in a special diary report.
You can find out exactly what happened when Sara met William in this week's magazine, issue 1144.
There's also more info on the album, titled 1969: Key To Change. Featuring covers from the likes of The Feeling and Jools Holland, it is available to download from digital music store centrepoint.fairsharemusic.com.
Read the full story in this week's HELLO! magazine, on sale now.