Although the newest member of the Swedish royal family is only two days old, she is already setting trends.
The birth of royal baby Estelle has caused Swedes to head en masse to local bakeries and snap up the traditional Princess Cake.
The sweet dish, made of sponge cake, whipped cream and topped with green icing, was already a firm favourite in the Scandinavian country.
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It takes its name from 20th century princesses Margaretha, Märtha and Astrid, who were big fans.
And now, Swedish bakeries are selling out fast as the delighted nation seeks to celebrate in a unique way.
According to local publication, Dagens Nyheter, an extra 100 cakes have been made to mark the occasion with one shop bringing in extra staff to deal with their excited customers.