Like the Duchess of Cambridge, who recycles outfits and watches her clothes budget, Norway's Princess Mette-Marit is aware of the value of money.
Giving the trend of thrifty regal fashion a modern twist, the future queen has decided to auction some of her clothes on fashion portal, Bloppis.
CLICK ON PHOTO TO VIEW ITEMS ON SALE
Fans of her style can own the glamorous threads that Mette-Marit has worn in the past, with all proceeds going to the environmental education charity, Miljoagentene.
The NGO promotes awareness of green issues among children.
Key pieces to be snapped up so far include a pair of Marc Jacobs pumps, a Miu Miu handbag and an Isabel Marant dress.
Only two items remain, but the crown princess plans to replenish stocks soon to keep earning money for her chosen cause.
Posting on Miljøagentene's website, Prince Haakon's wife shared the inspiration behind her venture.
"Many of our items can be reused rather than thrown away" she said. "The key is to protect the environment in a simple and fun way."
It's not the first time Mette-Marit has turned to the internet to express herself.
She is an avid Twitter user, and on International Women's Day posted a touching snap of her mum and daughter Ingrid – citing them as the females who inspire her.