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The homeware buy that Holly Willoughby loves – and it's under £30

The This Morning presenter appears to be a fan of Emma Bridgewater

by Chloe Best

Holly Willoughby has long been inspiring women with her fashion choices, and now she appears to be influencing their homes too. The This Morning presenter has shared photos of two personalised Emma Bridgewater mugs on her Instagram in as many weeks, and they haven't escaped the attention of her loyal fans.

One photo shared by Holly at the end of September showed her looking unimpressed as she drank from a mug painted with the word "Granny" and colourful hearts. "Errrrm?..." she captioned the photo. Another snap from the weekend showed that Holly was already getting into the festive spirit by tucking into a mince pie and tea from a personalised mug painted with sprigs of holly.

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Holly Willoughby showed off her Emma Bridgewater 'Granny' mug on Instagram

"So this just happened… too soon?" Holly captioned the photo, provoking a discussion amongst some of her 2.6 million followers. And many were keen to get one of the Christmas mugs for themselves. "I want one of those mugs! Love it," one commented. Another added: "Aaah I need your mug!"

RELATED: Get homeware inspiration from Holly Willoughby, Fearne Cotton and more

Luckily for anyone hoping to add some personalised pottery to their homes or make a start on their Christmas shopping, the Emma Bridgewater Christmas collection has just launched, including the exact mugs that Holly owns. The mum-of-three's 'Granny' mug is from the 'Polka Hearts' collection and costs £19.95, with an additional £1 per personalised character. Meanwhile Holly's festive mug is from the appropriately named 'Little Holly' collection and costs £22.95, plus the additional £1 per character to add your name or message.

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The This Morning presenter also has a personalised Christmas mug

And that is not the only way fans can incorporate Holly's style into their homes; the 36-year-old has her own homeware collection with Dunelm called 'For the Home', which comprises of a number of different duvet covers with matching pillowcases and cushions. Much like Holly's fashion choices, the collection is accessible and affordable, priced between £12.50 for a set of pillowcases to £45 for a king-size duvet cover.

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