Katy Perry has swapped her signature raven locks for a fiery new hairdo.
The Firework singer unveiled a new redhead look as she launched her Purr fragrance in Toronto, Canada.
Before the event she tweeted: "On my way to launch PURR in TORONTO! FINALLY CA has PURR avail to them! P.s. If u see a ginger haired girl that looks like me, it's me!"
Katy, who is gradually returning to her natural fair hair colour, told fans on Twitter two weeks ago that she had gone for a new style.
She revealed: "So I didn't get to the exact colour I wanted from being black for so long! 2get to goal I have 2b GINGER for 3WKS."
The star, who is married to British funnyman Russell Brand, appeared to be pleased with her makeover at the perfume launch, sporting a pair of lacy cat ears to finish off her look.
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