Madonna makes history with Snapchat video premiere

Friday February 6, 2015

Madonna has once again made history, this time by premiering her new music video on social media app Snapchat. “Living for love “is the first single from the 56 year-old´s upcoming album “Rebel Heart” and was available to viewers for a limited period of 24 hours on the app´s new discovery feature, before being replaced by new content. The Singer is the first artist to premiere a video through the app.

The Snapchat app already boasts 200 million users and the superstar´s video launch is a major coup for the company that was recently valued at $10 billion.

The video is directed by French duo J.A.C.K and the track is already available to download on ITUNES.

The video premiere has marked an upturn in fortunes for the queen-of-pop´s album campaign, coming just weeks after her full version was leaked, an event the singer described as “devastating.”

Rebel Heart” is the star´s 13th studio album and will be officially released to fans worldwide 10 March.

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