Madonna has once again made history, this time by premiering her new music video on social media app Snapchat. “Living for love “is the first single from the 56 year-old´s upcoming album “Rebel Heart” and was available to viewers for a limited period of 24 hours on the app´s new discovery feature, before being replaced by new content. The Singer is the first artist to premiere a video through the app.
The Snapchat app already boasts 200 million users and the superstar´s video launch is a major coup for the company that was recently valued at $10 billion.
The video is directed by French duo J.A.C.K and the track is already available to download on ITUNES.
The video premiere has marked an upturn in fortunes for the queen-of-pop´s album campaign, coming just weeks after her full version was leaked, an event the singer described as “devastating.”
“Rebel Heart” is the star´s 13th studio album and will be officially released to fans worldwide 10 March.