A month before she is due to welcome her first baby 28-year-old TV presenter Holly Willoughby was demonstrating her maternal abilities with another sort of newborn on a photo shoot with a tiny black and white kitten.
The heartwarming images will be used to launch a national competition to find the UK's most mischievous kitty.
Brighton-born Holly, who began presenting X Factor's companion show The Xtra Factor in August 2008, recently confirmed her little one is to have a chance to see mum in action. The Bafta-winning blonde has confirmed she'll be returning for season six of the hit reality show in August 2009, adding: "I'll be bringing the baby with me wherever I go."
"It's two days here, two days there, so there are breaks," explained the maternity wear-designing presenter, who wed producer Dan Baldwin in August 2007.
She's also counting on her supportive network of friends and family, including best pal Fearne Cotton, plus, of course, her mother. "My mum will be coming to help, and Dan's mum," she explains.
Photo: © PA