Jedward pose as bullying victims for shock campaign

Wednesday August 10, 2011

Novelty pop act Jedward have posed as assault victims in a hard-hitting campaign against bullying.

The stars appear bruised and battered in the posters launched by children's campaigners.

X Factor judge Louis Walsh and Westlife singer Mark Feehily were also photographed for the images launched by the Irish Society for the Protection of Cruelty to Children (ISPCC).

Mark, who came up with the idea, said he was inspired by his own personal experiences of bullying when he was younger:

"I know at first hand how the impact of being bullied as a teenager can quite literally last a lifetime.

"I thought that if we could involve well-known ISPCC ambassadors perhaps people will think twice about bullying or indeed allowing bullying to happen."

All those who took part in the campaign gave their services for free.

"Everyone involved believes strongly that the message that emanates from each shot is a simple one," said Mark.

"Bullying and abuse, whether verbal, physical or emotional, is unacceptable in today's society."

Photo: © ISPCC

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