After Charlie Sheen's dramatic dismissal from Two and A Half Men, Warner Bros replaced a poster for the show featuring his face with a generic one.
Now, however, they have unveiled the new billboard complete with replacement cast member, Ashton Kutcher.
The No Strings Attached actor now graces the side of the building - minus any clothing.
Standing between co-stars John Cryer and Angus T Jones, Ashton Kutcher appears to have fully embraced his new role.
The poster promises fans that 'all will be revealed' - quite literally - in the new season's big debut on September 19.
Photo: © CBS