She's too discreet to mention it.
But among the customers said to slip into Emilia Wickstead's Belgravia atelier is the Duchess of Cambridge.
For years, the New Zealand-born designer has been creating exquisitely cut dresses from the most exclusive postcode in London.
Now Emilia – who dressed Samantha Cameron for that first all-important Downing St photocall – has presented at London Fashion Week.
And her latest offerings are likely to tempt Britain's most high-profile young brunette.
Her ladylike confections with precision pleats and high necklines are just the sort of thing the modern woman needs for a special occasion.
And perhaps the Duchess's style has even inspired the talented designer.
The models' hair – blowdried into soft, cascading curls – was reminiscent of Kate's signature locks.
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