What will Robert Pattinson's legion of female fans make of this?
The vampire heart-throb has given his mane of 'run-your-fingers-through-it' hair the chop.
Rob debuted a quirky style at the Comic Con conference this week.
The chaotic cut appeared to be half shaved on one side of his head.
His new style isn't a fashion statement though – it's for a film role.
The screen idol plays a high-flying finance manager in Cosmopolis.
During one scene he apparently storms out half way through a disastrous haircut.
Photo: © Rex Features