Lana Del Rey is the new face of Jaguar

Wednesday August 22, 2012

Lana Del Rey has been announced as the new face of luxury car brand, Jaguar.

TheVideo Games star has been chosen to launch the car firm's new F-Type, two seater sports car, which will be officially unveiled in Paris in September. 

Jaguar's Global Brand Director, Adrian Hallmark, said: "The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."

Lana, whose real name is Lizzy Grant, is no stranger to promotional work as last month it was announced that she is also the new face of H&M.

The 26-year-old singer-songwriter was chosen to front the autumn campaign for the high street brand, and will star in advertisements and a TV commercial in September.

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