Kelly Osbourne's ad campaign for fashion label Material Girl line has been unveiled.
The 26-year-old TV personality is the second star to lend her famous face to the line created by Madonna and daughter Lourdes Leon.
She was chosen earlier this year after the mother-daughter duo parted ways with Taylor Momsen, the line's original spokesmodel.
Madonna is full of praise for the new collection's muse.
"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love," she said.
The shots were taken at various grungy bars in New York City's East Village and feature rocker and retro ensembles aimed at young fashionistas.
Photo: © Material Girl