'The Voice' and 'BGT' both claim ratings war win

Monday March 26, 2012

ITV and the BBC both claimed victory in TV's battle of the Saturday night talent shows.

New show The Voice was up against ITV's big hitting Britain's Got Talent with the shows overlapping for a crucial 20 minutes.

Viewing figures showed that BGT pulled in a peak audience of 12.2 million, representing a 49% share of the viewing. The Voice's peak was 2.4 million fewer at 9.8 million.

However, the BBC said The Voice beat BGT when the two shows overlapped, with its show averaging 8.96 million against BGTs 6.56 million in the 20 minutes after 8pm.

The corporation admitted many viewers switched to ITV after the singing contest finished, however.

Meanwhile, in a counter claim, ITV said the launch of BGT was the best-rated show of 2012, excluding soaps.

The scheduling of both shows was controversial in the run-up to Saturday night's clash, with the BBC accusing its rival of trying to sabotage their launch.

Relations were already strained following the loss of Alesha Dixon from the BBC's Strictly Come Dancing to join the BGT panel alongside Simon Cowell, Amanda Holden and David Walliams.

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Photo: © Rex Features

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