Madonna turns fitness guru with gym chain launch

Wednesday October 27, 2010

Madonna constantly hits headlines for her toned body and fabulous fitness. And it seems the queen of pop now wants to help others achieve their physical peak.

The 52-year-old is launching a chain of fitness clubs, with the first to open in Mexico City next month.

Named after her last album, "Hard Candy Fitness will be a reflection of Madonna's point of view... Madonna's touch will be everywhere," said a company statement.

The singer's business partners also revealed that having "worked out in literally hundreds of gyms around the world... [Madonna] has a strong vision on what the ideal exercise, dancing and work out environment should be."

The gyms follow a business venture earlier this year to launch a line of teen clothing called "Material Girl" with daughter Lourdes.

Photo: © Getty

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