The Only Way Is Essex's former story producer has criticised the "snobbery" surrounding the show's Bafta win.
The ITV2 show won the viewers' choice category at the TV awards this month.
Daran Little said the show followed on naturally from the likes of Big Brother and that its "scripted reality" format was here to stay.
He told the Radio Times: "I was surprised by the snobbery surrounding the triumph of TOWIE , a series about a group of Essex 20-somethings.
"If fans want to show their appreciation by voting for it, what's the problem?
"Maybe it's because it seems that viewers want to wallow in the lives of 'ordinary' people, to laugh at their stupidity and shout out their catchphrases.
Daran, who picked up a Bafta for penning drama The Road to Coronation Street, said: "Maybe, just maybe, in 50 years time it'll be just as hard to imagine life without structured reality shows."