At a first glance, Gary Lineker's latest ad campaign suggests he spends every free minute in the gym working on his buff body.
However, upon closer inspection it is revealed a muscle suit has provided the impressive torso for his latest television venture.
Keeping up with the traditional good humour of Walkers adverts, viewers will soon see Gary boarding a bus 'completely nude' with nothing but a packet of crisps to cover his modesty.
"This was definitely one of the more unusual Walkers ads I've ever filmed," the dad-of-three says.
"We shot it in South Africa which was great fun - and let's face it, a cold, rainy shoot in Britain would have been a bit chilly for the actors who were all nearly naked - luckily the clever costume designers made sure that everyone's modesty was protected though."