And this summer has been no exception with a number of stars - including Hugh Jackman, Catherine Zeta-Jones and Michael Douglas and Liam Neeson - heading to the French Riviera to unwind with their families.
The latest sun seeker to arrive in St Tropez is recently married Kate Moss.
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The British cover girl has been enjoying a jet set lifestyle since her wedding to rocker Jamie Hince a month ago.
Following their romantic Cotswold ceremony on July 1, the newlyweds enjoyed a honeymoon onboard Sir Philip Green's luxury yacht off the coast of Corsica. Then it was back to London to meet with their friends.
Just last week, Kate joined her musician husband in Sydney, Australia - where he was touring. And the couple were spotted looking very loved-up as they continued the celebrations at an after party in the city.
Now though, Kate is in mummy mode, enjoying a sunny getaway with her daughter Lila Grace and some of the little girl's friends.
The 37-year-old was seen spending time at the exclusive Club 55 on Pampelonne beach with the group, showing off her beach chic style in a short olive green tasselled dress.