October is Breast Cancer Awareness Month – a time for all things pretty and pink.
But this year, stars including Liam Neeson and Martin Clunes are embracing their feminine side to show that both men and women can support Cancer Research UK's campaign, Join the Fight for Women's Survival.
Snapped by famed photographer Terry O'Neill, Liam, Martin, former footballer Les Ferdinand and Michael Winner have all been pictured modelling pink handbags to help raise money for the worthwhile charity.
Click on photos for gallery
All the bags seen with the stars are part of a range of pink products available at both cancer research shops and on www.shoptobeatcancer.org.uk
The four men agreed to take part in the shoot because they have been directly affected by the disease.
"There aren’t many reasons I would agree to pose with a handbag, but following a close friend's diagnosis, supporting research into the disease was enough to persuade me," said Doc Martin star Martin.
"So if I can do this, you can get down to your local Cancer Research UK shop this October and buy a handbag or any other pink product that takes your fancy to support life-saving research into breast cancer."
As well as the fashionable totes - priced between £4.99 for Les' sparkly clutch and £14.99 - there's t-shirts, jewellery, a hot water bottle, cuddly toys, novelty aprons and even a satin shower cap available to buy.
And you can also pick up two unique rubber ducks (both £4.99 each) designed by Minnie Driver and Barbara Windsor to help raise money for the cause.
Minnie's pink duck 'Henrietta' is emblazoned with blue wording to highlight how breast cancer affects all women – whether daughters, wives, girlfriends or grandmothers.
Barbara's yellow duck is decorated with a flower motif to represent the hope for cancer patients due to improvements in survival rates over recent years – almost two thirds of women diagnosed today now survive beyond 20 years.
Find out more at http://giftshop.cancerresearchuk.org/ - all profits go towards the charity's life saving research into breast cancer.