Blondes may have more fun, but lately grey hair has been getting all the attention. Although many women reach for the bottle at the first sign of a stray grey, the trend tables are now turning.
Creating a shocking contrast to youthful beauty, taking the plunge into grey in your 20s like Peaches Geldof is a great way to direct attention to unblemished skin and taut features.
Whilst 25 year old, singer-songwriter Ellie Goulding has made a subtle transition from natural blonde with icy highlights, fellow vocalist and friend Marina Lambrini Diamandis shows off her confidence with powered charcoal locks reminiscent of Marie Antoinette's decorative wigs.
And although it's assumed that the older you are, the less flattering grey should be, we only need to look at Helen Mirren or Jamie Lee Curtis to see that wearing age with pride can look stunning.
With this fashion taboo finally broken, it seems that middle-aged women can finally breath a sigh of relief and surrender the chemical battle against the their hair.
Mother of four, Nicole Kidman has recently been spotted embracing the subtle silvery streaks creeping in at the roots but, at 45, she is yet to go racing to the salons in distress.
Hair care can be addictive and the vigilance required in maintaining coloured hair is both tiring and time consuming so joining the likes of Nicole by going au natural seems like the perfect solution.
And there are ways to enhance your natural lack of colouring. Real grey hair should have no pigment in it at all, so to speed up the change into cool colouring and invest in the lightest blond highlights for your skin colour.
Not only will this make you look more youthful, but it will add warmth to your face without giving the appearance of being 'done'. This low-maintenance routine lasts much longer than normal dye can be maintained with purse-friendly home touch-up twice a year.
Likewise, make sure your haircut flatters your face. The right haircut can make all the difference between looking sharp and looking frumpy. Short modern haircuts with casual waves or fringes look best with grey hair.
In terms of make-up, mix up your palette with radiant colours to bring life into your new grey look. Pink or coral red lipstick are perfect for young plump pouts and deep purple eye shadows will work to enhance the blue tints in grey hair.