Rihanna-beauty

Rihanna is ready to further push beauty boundaries

The singer's Fenty Beauty line was named Invention of the Year

by hellomagazine.com

Rihanna is ready to push more boundaries in the beauty world after her Fenty Beauty brand was included in Time Magazine's Best Invention of 2017 list. Popstar-turned-business mogul Rihanna first showed off her creative side in fashion with her Puma collaboration and before that, with a capsule collection for British retailer River Island.

In recent months she has been fully focused on the beauty side of things, and after much anticipation, launched Fenty Beauty during New York Fashion Week in September. "The options are pretty much unlimited in the world of beauty, and I love challenges, so I'm going to continue to have fun and push the boundaries in this industry," she shared in an interview with Time.

STORY: This celebrity is a fan of Rihanna's Fenty Beauty line

Rihanna-beauty

Rihanna wants to push boundaries with her Fenty Beauty line

But building a make-up brand wasn't just another way to expand her empire; Rihanna is a beauty junkie and has come to love the whole process of creating new products. She's about to launch the Fenty Beauty Stunna Lip Paint, and the 29-year-old Barbadian beauty confessed she chooses her war paint depending on her mood.

"Make-up is like a secret weapon," she stated. "Depending on my mood, my look, or the occasion, make-up can go from very subtle to a complete transformation, and that's the fun in make-up: being able to play and create in endless ways." She also opened up about her level of involvement in the coveted make-up line. "I have 100 per cent involvement in this process, which is what makes this so special and very fun," Rihanna smiled. "I have so much creative freedom from products to packaging, and that's really the only way this brand will stay true to my vision for it."

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