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No7's new serum causes a frenzy with the brand's longest wait list EVER

Bust those lines with 2018's most eagerly anticipates serum

Laura Sutcliffe

There's a brand new product on the block which has got skincare fans everywhere totally excited. Boot's hugely popular No7 brand have launched their No7 Laboratories Line Correcting Booster Serum which is a fast acting non-invasive solution which is clinically proven to reduce the appearance of wrinkles by up to 5 years. The waiting list has amassed over 16,000 in the past three days which is their longest waist list EVER! The demand for this incredible new product has reached fever pitch and skincare fans are beyond excited to sample the expert new formula. The serum offers new, fast acting results and follows on from the sell-out frenzy that was the original Protect and Perfect back in 2007. It even comes in a syringe-like bottle which hits all the areas you need it to – rather like a pen which zaps all those problem areas.

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No7's new serum is priced at £38

This is the very first product launch by No7's Laboratories and the £38 serum is a non-invasive wrinkle solution. It is a super concentrated targeted formula which aims to bust those wrinkles in places that you want the results most – laughter lines, around the eyes and forehead.  

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Easy to fit into your routine; it can be used as first step in your regime morning and last thing at night under your existing serum or moisturiser. It even acts as a booster – you could mix it into your usual moisturiser, eye cream or foundation to supercharge them with line smoothing power.

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The difference between this product and the countless other treatments on the market is that it is designed to be applied directly to your wrinkles, as opposed to all over your face. The case studies speak for themselves – it was tried on a large number of women who were considering injectable treatments and a whopping 77% said it gave incredible results – so much so they were less likely to consider Botox!

Of course, wrinkles aren't there to be zapped away. Helen Mirren, Reese Witherspoon and Cameron Diaz have all spoken out about embracing their wrinkles and the idea of growing older. In fact, in an interview with Allure in 2017, Hollywood star Drew Barrymore said: "Beauty is truth in the way you age. There is no question no one wants to look old. And yet it's a battle I choose not to fight because you can't win. When I look at women who have not messed with fillers or Botox, I love looking at their face[s]. I love the grace and the story that women are telling by aging naturally. I would rather live my life accepting what comes." 

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