Princess Diana's generous spirit is being kept alive by The Diana Award's National Kindness Day on Friday 31 March. The charity is encouraging people from across the UK to do something kind for someone else to celebrate Princess Diana's values and commemorate the 20th anniversary of her death.
New research from The Diana Award has revealed that we are a caring nation, with almost three out of five (56%) Brits saying they have received a random act of kindness in the past year. Examples include receiving a compliment from a stranger, being provided with directions when they have been lost and even having someone offering to pay for their food or drink. However it appears that women are more likely to receive an act of kindness than men; three in five women said a stranger had been generous towards them compared to only half of men surveyed. Age also appears to be a factor, with millennials more likely to receive a random act of kindness than any other generation.
Princess Diana's generous spirit is being honoured by The Diana Award's National Kindness Day
Tessy Ojo, Chief Executive of Diana Award commented: "It's heartening to see that as a nation we're kind and caring – but these new statistics also highlight there's much more we can do to make us even kinder. That's why we’re kick-starting a campaign of kindness on National Kindness Day in memory of Princess Diana." Further research commissioned by The Diana Award National Kindness Day family partner Clangers revealed that 30% of UK parents try to nurture kindness in their children from birth, while a quarter wait until their child is around two-years-old. One of the main ways parents try to teach their children about kindness is by being kind themselves, along with undertaking kind acts with youngsters.
The Diana Award is looking to inspire and harness 20,000 tangible acts of kindness throughout 2017 which will be logged on a special microsite (diana-award.org.uk/kindnessday). Get involved by carrying out your own random act of kindness on Friday, and tweet us @hellomag to let us know all about it!
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