When you've already been crowned the queen of re-invention for you fabulous array of styles, one fashion line was never going to be enough.
Now, Madonna is making sure her many looks are represented by launching a second label called Truth or Dare.
After the success of her glossy tween venture, Material Girl – which she created with daughter Lourdes - the new brand will be aimed at adults aged 27 – 50.
The collection will hit stores in 2012 and will finally see the Queen of Pop offering her signature scent with a fragrance to be followed by shoes, bags and lingerie.
The latest display of blonde ambition is the natural result of Madonna's passionate relationship with fashion during her career.
"Over the past several years, I have been approached countless times to create my own brand." She told retail publication WWD.
The singer will team up with Iconix Brand Group, who will act as her business partners in the venture.
Neil Cole, the group's CEO said: "The interest and excitement globally for brands developed by Madonna are significant."
"After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence."
Photo: © Getty