Britain's Got Talent judge Alesha Dixon has let slip the start date for the next series, confirming a head to head clash with new BBC1 flagship show The Voice.
The singer said the ITV1 series will launch on March 24, at least a fortnight before the series has traditionally launched in the past four years.
ITV is still to reveal an official date, but Alesha announced it while appearing on morning show Lorraine.
A spokesman for the BBC said: "The Voice UK is an incredibly exciting show and one we hope audiences of all ages enjoy.
"We took the unprecedented step of confirming our start date several weeks in advance to try and avoid any clashes with other broadcasters."
An ITV source said: "We are surprised that they have chosen to play The Voice against BGT because we have been in that slot since 2008 and it's no secret that we are always there."
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