She prides herself on speaking the truth - however blunt it may seem.
But Katie Price has admitted she was recently dishonest in order to attract more viewers to her reality show.
The mum-of-three's series, What Katie Did Next, shows her and Alex Reid reuniting after she left the celebrity jungle.
At the time, viewers were under the impression the couple had split up.
However, fans will see on her own programme that the pair actually hatched a plan to keep their reunion secret.
"It was great wasn't it?" she says.
"None of you knew about it but then in the show you can see relationships can happen and we don't have to tell people everything.
"That's one good thing about me and Alex that we are going to be more mysterious, more private.
"It's not going to be like a Pete and Kate relationship. It's my way, not your way."
Photo: © Rex