Accountant Edward Hunter has run out of juice and felt the squeeze from Lord Sugar - becoming the first person fired from the new series of The Apprentice.
The 25-year-old from Reading failed to impress the business mogul during the debut task and was pulped after his team lost a fruit and veg challenge.
Viewers saw the two teams being given £250 each to buy fruit and vegetables, then sell them for a profit.
Girls' team Venture brought home the profits selling fresh fruit pots and vegetable pasta, while Team Logic decided to make orange juice and tomato soup.
After Hunter spent £150 on oranges without consulting the team, his colleagues were left fuming about being in the dark over his business plan.
Edward's relaxed approach rubbed his team-mates up the wrong way, as well as the tycoon, who branded him "a slow internet line, which you have to sit and wait for."