Karl Lagerfeld has followed in iconic director Federico Fellini's footsteps and moved from fashion into film.
The designer has proved he has what it takes to fill the late, great Italian's shoes, with an artsy short movie that brims with Fellini-esque pathos.
The Tale of a Fairy - screened at Chanel's 2011-12 Cruise show - is a story of well-heeled debauchery set in a French Riviera mansion.
Lagerfeld described the film as an homage to the legions of moneyed women who snap up his designs, without a thought for their astronomical price tags.
An accomplished photographer - Lagerfeld has been shooting Chanel's ad campaigns for years - the ponytailed designer only recently took up filmmaking.
In addition to a short spot promoting his collaboration with Italian shoemaker Hogan, he's done a series of ads for Magnum ice cream bars.
One of them stars actress Rachel Bilson, playing a model, who interrupts a fashion shoot to gulp down an ice cream.