Central London was ground to a halt as 20 handsome hunks worked up a sweat in the city's financial district on Thursday morning.
Wearing nothing but tight fitting jeans, briefs and suede loafers, the Diet Coke men showed off their six packs as they re-enacted scenes from the popular "gardener" television adverts.
Women escaped from behind their desks to admire the flawless bodies and enjoy their own Diet Coke break, while men walked by taking note of the competition.
According to the soft drink corporation, the adverts represent the empowerment of women as the traditional roles of men and women are flipped.
The event was held to celebrate the 20 year anniversary since the first iconic Diet Coke "hunk" advert appeared onscreen, and marked the return of the "gardener" advert on televisions for Valentine's Day.