The Issa show was packed out at London Fashion Week on Saturday, with ticketholders hoping to get a glimpse of top client Kate Middleton.
The royal bride didn't make an appearance.
But fashion week favourite Alexa Chung was sitting front row alongside Girls Aloud star Nicola Roberts.
Sophie Ellis Bextor also attended, rubbing shoulders with Pixie Geldof and Jaime Winstone.
Brazilian designer, Daniella Issa Helayel, talked about the impact of Kate's patronage.
"From day to evening I became global. She was on every single cover in the world," she said backstage.
Daniella was full of praise for Kate: "She knows what suits her. She's very beautiful and her and William will make an amazing couple."
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