Opinionated X-Factor judge Simon Cowell has shown his compassionate side and rescued nine people from a sinking boat.
The star was on a break on his private yacht when he received an SOS call about a sinking boat and jumped into action.
His good friend Sinitta was with Simon during the episode and reported the action on Twitter.
She said: "OMG!! Just had a May Day message, 35ft boat sinking. SC has sent us help to rescue nine people on board!"
Simon used his own yacht to rescue passengers, whilst his staff pumped water out of the sinking ship.
It's not the first charitable act of the music mogul has carried out. He once lent his private jet to transport a man to witness the birth of his first-born child.