Myles Mordaunt has become the latest Apprentice candidate to hear Lord Sugar's infamous words, "You're fired."
The 39-year-old entrepreneur's team Endeavour was beaten by the girls' team Evolve after stock selling missions in Shoreditch, East London.
Business mogul Alan Sugar failed to be impressed by the luxury brand marketing experience on Myles' CV. "I don’t know whether your past history is really up my alley and the kind of business that I want to be in to be honest," said Lord Sugar. "
Marketing, expensive brands and all this type of stuff – we are in a recession, in a world recession, and I’m not sure whether that’s the kind of business that I want to be in."
One of the favourites to win, Myles kept a brave face as he was driven away from the remaining five contestants. "I'm definitely disappointed to be going home, but you know, I think the standard’s high," he reflected.
"I think Lord Sugar saw more in the other two than he did in me. You know, I’m philosophical, take it on the chin and crack on."
The task saw the boys' and girls' teams go head to head, buying £150 of stock each to sell at Spitalfields Market.
They then had to reinvest their profits in new stock to fill a Shoreditch shop for the second day of selling.
The Monaco-based father-of-two and PM for the task was full of confidence at the beginning. "I'm delighted, I think we've got a much stronger team," he said. "We literally need to smash this."
But Luisa gave as good as she got and was confident that the girls would be victorious.
"We have so totally something to prove to those stupid boys," she said. "They've got Myles, boring. Jordan hasn't really sold that much. And Neil is really strong but [on] sales, we're stronger."
In the end she was right when the girls clocked up assets of £809.05 compared to the boys' £550.26.
The boys were slow off the mark allowing the girls to get a head start by checking out the competition on the market and purchasing their first products from wholesalers.
Tensions quickly rose and Jordan criticised Myles for his lack of leadership. "Myles has been a little bit indecisive," he said. "I think at this late stage he's scared to put his neck on the line. The biggest mistake we’ve made today has been making Myles PM instead of me."
The boys' belief that higher-end home ware would bring the biggest returns turned out to be ill-founded.
With Myles out of the running, just Luisa, Jordan, Leah, Neil and Francesca are in with a chance of becoming Lord Sugar's next business partner.
Meet the past and present candidates from the series.
Tune in on 10 July at 9pm on BBC One to find out who will be the next candidate to be fired.
It's a little princess!