Playing down the presence of the royals at her Olympics events, Zara Phillips said: "It's normal for an athlete's family to turn up."
However, when that family includes the future King and Queen, normal is the last word that springs to mind.
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On Monday, the Duke and Duchess of Cambridge led the young Windsors in supporting their cousin as she competed with Team GB's equestrian squad.
Kate looked radiant and relaxed as by William's side as he chatted on his mobile.
Meanwhile, Prince Harry laughed and chatted to Princess Eugenie as they watched Zara put her horse High Kingdom through his paces in the cross-country section.
The Duchess of Cornwall was also there – both as a fan and in her role as patron of the British Equestrian Federation.
On Sunday, the Duke of Edinburgh and Princess Anne, herself a former Olympic competitor, had watched horse and rider make an impressive debut in the dressage event.
Speaking after her performance, Zara said: "It was incredible, an amazing feeling to be part of the Olympics and to ride for your country and to just be here. The crowd are amazing.
It was incredible to be selected, and to be at here at home for the Olympics is an amazing feeling. You try to do your best for the team."
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It's a little princess!